New Era - Privacy Policy

learn about what information we use, and why we use it

See below, our full privacy policy information to stay informed, and up to date with all the why’s, and the what’s surrounding your user data.

New Era Privacy Policy

Welcome to New Era ("we," "our," or "us"), We are committed to protecting your privacy and handling your personal data responsibly and in compliance with the EU's General Data Protection Regulation (GDPR) data protection laws.

This privacy policy aims to inform you about the types of personal data we collect, how we use and protect it, and your rights regarding your personal data.

Data Controller

New Era is the data controller for the personal data we collect from you. If you have any questions or concerns about this privacy policy or your personal data, you can contact us at the footer of this page, via our contact page, or via our live chat support located at the bottom left hand side of this webpage.


1.Personal Data We Collect

We collect and process the following categories of personal data:

1.1. Information You Provide to Us
  • Contact information: Name, email address, phone number, and postal address.
  • Account details: Username and password for accessing your account.
  • Payment information: Credit card or other payment method details (please note that we do not store payment card information, as it is processed by secure third-party payment processors).
1.2. Information Automatically Collected

When you visit our website or use our services, we automatically collect certain information, including:

  • IP address and device information: We collect your IP address, browser type, operating system, and device information to ensure the proper functioning and security of our website.
  • Usage data: We collect information about your interactions with our website, such as pages visited, links clicked, and other actions taken on our site.


2. Purposes of Data Processing

We process your personal data for the following purposes:

  • To provide and maintain our services to you.
  • To process your orders and payments.
  • To communicate with you, respond to your inquiries, and provide customer support.
  • To send you marketing and promotional materials (with your consent, where required).
  • To improve our website and services, and for internal business purposes such as data analysis and research.
  • To comply with legal obligations and enforce our legal rights.

3. Legal Basis for Data Processing

We process your personal data based on the following legal grounds:

  • Performance of a contract: The processing is necessary to fulfill our contractual obligations to you.
  • Legitimate interests: The processing is necessary for our legitimate interests, such as providing and improving our services and marketing our products. We ensure that such processing does not outweigh your rights and freedoms.
  • Consent: Where applicable, we will obtain your explicit consent before processing your personal data for specific purposes.

We will retain your personal data for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. When your personal data is no longer necessary, we will securely delete or anonymize it.


4. Data Sharing and Recipients

We may share your personal data with the following recipients:

  • Service providers: We may engage third-party service providers to assist us in providing our services, such as payment processors, hosting providers, and email marketing platforms. These service providers will have access to your personal data only to perform tasks on our behalf and are obligated not to disclose or use it for other purposes.
  • Legal authorities: We may disclose your personal data to comply with legal obligations, respond to lawful requests from public authorities, or protect our rights, privacy, safety, or property.
  • Business transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of the transaction, subject to confidentiality obligations.


5. International Data Transfers

If we transfer and process your personal data outside the European Economic Area (EEA), appropriate safeguards, such as using standard contractual clauses approved by the European Commission, to ensure the protection of your personal data will be upheld from the beginning and throughout the entirety of the process. 

Please note: this will never be done unless absolutely essential for the purpose of payment partners, or other operational/user experience reasons.


6. Your Data Protection Rights

You have the following rights regarding your personal data:

  • Access: You have the right to request access to the personal data we hold about you.
  • Rectification: You can request corrections to inaccurate or incomplete personal data.
  • Erasure: You may request the deletion of your personal data under certain circumstances.
  • Restriction: You have the right to request the restriction of processing in certain situations.
  • Data portability: You can request a copy of your personal data in a machine-readable format.
  • Objection: You have the right to object to the processing of your personal data in certain circumstances.
  • Withdrawal of Consent: If we process your personal data based on your consent, you have the right to withdraw your consent at any time.

To exercise any of these rights or for any privacy-related inquiries, please contact us using the contact information provided at the footer of this page.


7. Security Measures

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, accidental loss, or destruction. However, please note that no method of transmission over the internet or electronic storage is entirely secure, and we cannot guarantee absolute security.


8. Cookies and Similar Technologies

We use cookies and similar technologies on our website to improve your user experience and analyze website traffic. For more information, please refer to our Cookie Policy.


9. Changes to this Privacy Policy

We may update this privacy policy from time to time. If we make significant changes to the policy, we will notify you by posting an updated version on our website or by other means as required by law. Please review this policy periodically for the latest information on our data practices.

10. Complaints

If you believe that we have violated your data protection rights, please contact us and we will resolve your concerns.


Contact Us:

For any questions or concerns regarding this warranty, please contact our customer support team below:

    We Respond To All Queries Within 24hrs.

    Frequently Asked Questions

    Delivery takes a maximum 5-7 Days. However, in most cases it is quicker than this.

    Yes, There is a 1 year warranty on all electric mobility devices as standard.

    In the rare occurrence that you receive a faulty product we will resolve this free of charge. You can contact our support team via our contact page.

    Yes, we can provide any spare part you may need. You can contact us via our contact page to let us know your specific requirements if you cannot find what you are looking for.

    Currently we serve the EU, UK, USA, UAE, NZ, AUS, CA.

    Yes, We provide tracking numbers via email. You can track your order by entering your tracking number on our tracking page.

    Our Scooters are ready out of the box. Our electric bikes may require minor assembly. However, this is so easy, even a monkey could do it!

    Yes, we provide a FREE returns for faulty/broken products. Secondly, We also cover any  damages/faults (non user inflicted) for 1 year after your purchase!

    You will receive an automated email on the 1 year anniversary of your order with a map of service partners in your locale, along with a portal to book an appointment. You simply show up, and we take care of the rest.

    World Class Support

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    World Class Support

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    100% Irish Owned

    Serving Globally

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